Most used digital marketing tools to date

When you are all set to start as a digital marketer, the first thing you will require to excel is having access to the best digital marketing tools. Tools are much more important than you can imagine, as, without tools, you will be completing a task in, say, an hour, which your competitor will be doing in 10 minutes with tools.

 

Hence, we can agree that having access to industry-favored tools is crucial to work with utmost efficiency. The next challenge is picking the best tool out of overwhelming available options. So to help you make quick decisions here, we have created this list of most used digital marketing tools so you can also start with the best.

We have chosen the “most used” criteria because, as a digital marketer, you understand better than anyone else that what most of your competitors are doing (or ‘using’ here) is ultimately what you need to do to compete. 

And we will not confuse you again with dozens of options but give you 2 to 3 best options only for each category. 

 

• Best All-in-one tool for Search Engine Optimization

 

If you ask several SEO experts to name an all-rounder SEO tool, we are sure that most of them will say Ahref. It can be your one solution for all SEO-related activities, from keyword research to competitor analysis to content SEO. Not only can you perform various research activities, but you can track the results as well.

It also helps in off-page SEO as efficiently as it is good for on-page SEO. If you are using Ahref already and looking for an alternative, then our next pick is SEMrush.

In the meantime, if you are interested in SEO and want to make a career in it, we recommend you join a digital marketing course in Jaipur and start enhancing your skills today itself and make yourself industry-ready.

 

• Wordpress plugin every website must have

 

Rank math and Yoast are the two most argumented WordPress plugins as people often find themselves confused here when choosing the best SEO plugin. So, today we make it easy for you by naming one better than the other.

After working for months with each SEO plugin, we name Rank Math a better choice than Yoast. 

This goes for both free and paid versions of the tools, as rank math offers extra features than Yoast irrespective of the fact that they are helpful for you or not.

 

• Graphic designing tools for non-expert designers

 

For lone riders of the digital marketing valley, graphic designing can be challenging as not everyone is as creative with art as others. Creating custom graphics using photoshop or similar tools can be a complicated task for a beginner, and also you need to spend a reasonable budget on these applications. 

Still, if you are ready to learn working with such tools, you can try GIMP, an open-source tool that means you need not spend money on it.

Or, if you want an easy alternative for web graphic designing, you can go for Canva, where you can easily create outstanding visuals by a drag and drop interface.

We believe these three digital marketing tools are must-haves and sufficient for any regular digital marketing project. There are also several chrome extensions that make your SEO work easy and fast. Once you start using these tools and get easy with the interface, you will complete hectic tasks in minutes.